Jaguar - Pilate: a success story

Thirteen years ago, with the 'Queen I' model based on the Jaguar XJ (X351), Pilato created the Jaguar-based  hearses segment for its customers.

We were the first to create, stabilise and spread - in Italy and around the world - the prestigious British car brand in a funeral market which was traditionally dominated by other brands.

In the wake of the first XJ and the current “Queen II” (X391), the two-seater XF (X250)-based "Aurora" and "Aurora Sprint" were launched in 2010, followed by the current two-seater "Aurora" and the innovative four-seater XF "GrandAurora" (X260). In 2015 the elegant Imperial limousine was developed on the XJ chassis and is widely used in some European countries as a vehicle to accompany family members and relatives during funeral processions. In 2020, with the introduction of the Luce - the first hearse in the SUV category - Pilato has become the only manufacturer in the world to offer a range of five Jaguar models.

All Jaguar-based Pilato hearses are built in collaboration and with the engineering support of Jaguar Land Rover under an agreement that qualifies us as an "Approved Jaguar Converter". All of Pilato’s Jaguar-based hearses therefore benefit from the Jaguar Care maintenance package which offers warranty, scheduled maintenance and three-year service from the car's first registration, up to 100,000 km and at no additional cost.